The following is a guest post from Matthew Wolfe, an online marketer I met – you guessed it – online – a few weeks ago, and we’ve discovered similar interests and philosophies about building our businesses. When he offered to write about how he actually makes money with Clickbank, well, that’s an offer I couldn’t refuse. So, without further adieu… here’s someone you should pay very close attention to and learn a few things (that’s what I’m doing).

Hello. I’m Matthew Wolfe and I am a full time internet marketer.
Bill and I met randomly through Twitter and we got to talking through e-mail. As it turns out, Bill and I have a lot in common. We are both pretty close in our internet marketing careers. We’ve achieved similar successes and we have had to deal with a lot of the same downfalls of the business. He’s a great guy and I can tell he’s going to go far in this business.

I have seen some recent success online
I like to use Clickbank products and Google Adwords. The technique that I’m going to teach you is not for everyone. It will require an initial outlay of money and it will require some work to get it up and running. Once it is up and running, it will take some tweaking to really get things dialed in. Once you have it setup and running, however, it has the potential to be a pretty autopilot income. (Cliché I know but it works)

The first step is to pick a niche.
As an example, I will use the golf niche. Don’t worry if it is an over-competitive niche. This technique works just as well in competitive niches, if not better, as in smaller niches. You are going to head over to Clickbank and find about five products in your niche. Out of these five products, pick one that stands out as the best.

You are going to need to register a domain name. I recommend something with keywords like secrets or revealed. For a golf niche, something like easygolfsecrets.com would work. You can either use a free host like Weebly.com to set up your website or you can host it on your server if you already have one.

You are now going to create a review website.
List the five products that you picked out from Clickbank and write about 300 to 500 words each for every product. You are going to rank each product on your page with your choice of best product at the top. The product that you picked as the best should be displayed slightly larger and more prominently on the site. To get ideas for the reviews, you can read the ad copy of the product you are promoting or you can find other review type pages on Google and get an idea about each product.

Now here’s the big secret to the whole thing.
This is the step that makes your review page stand out above everyone else’s. You are going to find a weak point in the product and provide a free compliment to the product. For an example in the golf niche, I found a product that was mainly about driving golf balls far. In my review, I explained that this was probably the best book about golf out there but it lacked information on the short game. I then found a free public label rights (PLR) ebook about the short game and offered it as a bonus for purchasing the product from my affiliate link. That’s the main trick to this whole process. People can purchase this ebook from all sorts of affiliates all over the web but you are the only one offering a bonus. Who do you think most people will go with? They may surf around a little bit, looking at other sites, but eventually a large amount will come back to you.

We’ve got a keyword rich domain name, a review site with five products and five reviews, and we’ve got a bonus offer to fill in any holes in the main product. How do we get people to the site? Here’s where we need to spend a little bit of money. I use pay per click advertising. More specifically, I use Google AdWords.

Picking your keywords
We don’t want to get too broad with our keywords. We basically want to target the people that are already looking for the products that you are offering. In the golf niche, I wouldn’t want to target words like “Golf” or “Drive a Golf ball” because they are too broad and I will get too much unwanted traffic. I want to target the keywords that people would type who have already seen the product somewhere else but are looking for more info on it. You are looking for the people that already plan to buy it but are just doing their homework first.

One product that I promoted at one point was called Purepoint Golf. For this I would use the keywords “Purepoint Golf”, “Purepoint Golf Review”, “Puerpoint Golf Scam”, and the author’s name. With this technique, you are only grabbing the people that are looking for your product. Make sure you put your keywords in quotes because if you don’t, you may get some of the search traffic looking for keywords like “Golf”. You don’t want those people because they aren’t looking for your product. You are going to use that same keyword technique for all five of the products that you are promoting.

Creating your ads
You are going to create two ads per product. For Purepoint Golf, I am going to create two ads; I will set Google Adwords up to run one of those two ads anytime my Purepoint Golf keywords are searched. I like to use ad copy that says things like scam or review in them. The idea here is to grab people’s attention to your ad over others. One of my ads would say something like “Don’t Buy PurePoint Golf – Before Reading This Review” and the other ad would say “PurePoint Golf Scam – Don’t buy before reading this”. See how those two ads would spark curiosity? Ads like that work. Create two ads like that for each of your keyword sets.

Bidding on your keywords
This is one of the tough parts. What I typically do is I set my daily budget high. I set it around $100 per day. You will never reach this point with your keywords. You may hit $15 per day in the beginning. I then bid about $1.50 per click for my keywords. This is a high number and it ensures that I will be in the top 3. I then wait until I have some click-thrus and let Google reevaluate my Quality Score. Google loves review sites. They see them as sites with a lot of good quality, RELEVANT, content. You should get a quality score of 10/10 once you’ve been reevaluated. Once this happens, you can lower your bid on your keywords. You are just looking to land a spot in the top three. At this point, I find that I can bid somewhere between $0.40 and $0.60 to land a top three spot. Every keyword and every niche is different though.

Let your ad run and see what happens. I made about $75 within my first two hours of running a campaign like this for the first time. It definitely works if you are willing to put in the time, effort, and funds to get it up and running right.

One more word of advice
Don’t just focus on advertising in the United States. A lot of my sales have been from places like the UK and Australia. The United States is probably going to be your best seller but you are leaving money on the table if you only target the US. Canada, The UK, Australia, New Zealand, Ireland and South Africa are all examples of other English speaking nations that your ad could still be relevant to. Just keep that in mind.

Matt Wolfe runs a blog about internet marketing and how to build wealth online. You can check out his site Full Disclosure Internet Marketing. He can also be found on Twitter at http://twitter.com/MattRWolfe.

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